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商品編號： HK1107 出版日期： 2017/07/24 作者姓名： Oh, Won-Yong;Lee, Joohyung;Jin, Michelle 商品類別： Other 商品規格： 14p 再版日期： 地域： Korea 產業： Arts, entertainment & sports 個案年度： -
商品敘述：
As shown with Psy''s hit song, "Gangnam Style," K-Pop (Korean Pop) music has been successful recently, not only in Asia but also in many other countries. K-Pop''s current success largely stems from its systematic production system and this new business model has changed the managerial paradigm in the entertainment industry. However, recently, there has been a growing concern that K-Pop may be just a case of short-lived hype, thus it may not have sustained success.
涵蓋領域：
Business models;International marketing;Management;National competitiveness
相關資料：
Case Teaching Note, (HK1108), 7p, by Won-Yong Oh, Joohyung Lee, Michelle Jin
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